Branding · Motion · AI-era product
A branding studio for the AI era
We build identity systems that move, respond, and hold up on the screens people actually use. Strategy, brand, motion, and the web, from one team.
48
brand systems shipped
11
countries
100
PageSpeed, every build
Selected work
Brands built to behave
A sample of identity systems where the motion, the interface, and the story were designed as one thing.
November
Fashion · brand worldKeel
Fintech · product brandAzimuth
Aerospace · wordmark + siteSönder
Music · visual systemVantage
AI SaaS · full rebrandMeridian
Health · naming + identityWhat we do
One team, the whole brand
Most agencies hand you a logo and leave the motion and the build to someone else. We carry it end to end.
01
Brand strategy
Positioning, naming, and the narrative a brand runs on before a single pixel is drawn.
02
Identity systems
Logo, type, color, and motion tokens built as a system, not a one-off asset pack.
03
Motion & interaction
How the brand behaves on screen, not only how it sits still on a page.
04
AI-era product
Interfaces for tools that think: search, agents, and generative flows people trust.
05
Web experience
Hand-built, no template, 100 PageSpeed. The site loads like the brand promised.
06
Design-to-build handoff
Figma specs and components your engineers ship 1:1, because the designer knows how it gets built.
The studio
About AETHOS
A brand is a system that behaves, not a logo that sits still. We design the way it moves, responds, and speaks across every surface.
AETHOS is a small senior team. No account layers, no handoff between three vendors who never talk. The person who sets the strategy is in the room when the motion gets designed and when the site gets built.
We work in the open. You see the system taking shape in Figma, moving in a real prototype, and running live before launch. What we hand your engineers is buildable to the pixel, because we build too.
The AI era changed what a brand has to do. It has to hold up inside products that generate, respond, and change in real time. That is the work we came for.
Start a brief
Let's build the signal.
Tell us what you are launching or rebranding. We reply within two working days.